High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Minuteman Press at 122 Green Street in Worcester, MA is a full service Print Center. Our Print Shop is conveniently located in Worcester and provides printing services for many surrounding locations, including Auburn, Shrewsbury, Northborough, Marlborough, and Millbury.

Minuteman Press of Worcester produces the highest quality products. Our top selling products include: Labels, Letterheads, Newsletters, Envelopes, Forms, Booklets, Brochures, Catalogues, Invitations, Posters, and Banners. Our Business Cards are of the highest quality and offer the quickest turnaround. Our Posters can be any size and we offer a full variety of stock to print on. Our Brochures are printed on high quality gloss paper and have vibrant color. Our full color Flyers are the perfect marketing tool.

Along with our printed products, Minuteman Press of Worcester offers the following services: Black and White Copy, Full Color Copy , Large Offset, Graphic Design, Typesetting, Bindery, Quick Printing, Mailing Services, Digital Services, and Internet Services. We offer the highest quality digital color copies at the most competitive rate. Also, our offset press can produce the greatest depth of color quality. Our mailing services are fast and efficient.

Minuteman Press of Worcester, MA is a member of The Worcester Area Chamber of Commerce, and has received many franchise awards for quality, performance and leadership. To get help on your next project or to place an order, visit our Customer Service Area. Visit our Products & Services area for a list of some of our products and services. For software downloads and answers to common printing questions, visit our Resources & Support area. To learn more about us, browse our Company Information section.

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3 Tactics to Help Build a Profitable Email List

3 Tactics to Help Build a Profitable Email List

You deploy your marketing through several channels, but if you’re in any sort of ecommerce, a strong email campaign can be your best friend.

Email marketing isn’t a grand investment, so it’s an easy avenue to find ROI because the opportunity far outweighs the cost. Granted, not everyone will open your emails, but those that do tend to be your star customers—they buy, and best of all, they come back for more (aka repeat buyers). 

The wider your email distribution, the greater the opportunity is to increase your sales. So make the most of your messaging to customers’ inboxes through some good old fashioned email list building through these three methods.

 

Make it easy to opt in on your site.

We don’t suggest hitting your website visitors over the head with email subscription forms, but peppering your site with quick-and-easy ways for customers to get their name on your list is a good place to start.

Place a clean, easy-to-find email address entry field in your footer. Build out calls-to-action at the bottom of web pages to elicit an email address. Incentivize joining your email list by revealing some of the helpful content you share. Consider a pop-up for a visitor who spends more than a few seconds when they arrive on your site. 

 

Offer essential resources that cost only an email address.

When you know your customers, you know what makes them tick, what makes them happy and what makes them angry. Creating meaningful content to answer any of their questions is a great way to add more names to your email list.

If you build a special resource—like a content marketing calendar, social media campaign template or a whitepaper about industry research findings—gate it on your site. A user needs only to submit an email address for your CRM to automatically send them the resource. It’s a win-win for you: you’ve gained an email address and a customer’s trust thanks to the helpful content you’ve mindfully put together for them to use on their own.

 

Who doesn’t love a good coupon?

You can guarantee to keep a customer coming back for more with a free promo code. It’s almost standard practice among ecommerce sites to offer a special coupon to a first-time site visitor at this point.

Ordinarily taking the shape of a pop-up form, this bonus offer can be anything your new customers might want. It could be free shipping on their first order, or maybe 20% off a special category of items. Or, if you’re feeling particularly generous, the buy-one-get-one-free deal. Delivering a discount off the bat is a good way to build brand affinity, too. 

And the fun doesn’t have to stop there. If you want to get extra ambitious, you can try these tactics as well:

  • Run a webinar and use email addresses as the sign-up credential.
  • Build landing pages for special products (even previewing ones you aren’t selling list) and build anticipation by asking a user to join an exclusive, insider email list.
  • Create a blog or enewsletter your visitors can subscribe to. 
  • Run a special giveaway to users who submit their email address—pick a lucky winner and incentivize others to stick around for future giveaways, promo codes or helpful tips.