High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Minuteman Press at 122 Green Street in Worcester, MA is a full service Print Center. Our Print Shop is conveniently located in Worcester and provides printing services for many surrounding locations, including Auburn, Shrewsbury, Northborough, Marlborough, and Millbury.

Minuteman Press of Worcester produces the highest quality products. Our top selling products include: Labels, Letterheads, Newsletters, Envelopes, Forms, Booklets, Brochures, Catalogues, Invitations, Posters, and Banners. Our Business Cards are of the highest quality and offer the quickest turnaround. Our Posters can be any size and we offer a full variety of stock to print on. Our Brochures are printed on high quality gloss paper and have vibrant color. Our full color Flyers are the perfect marketing tool.

Along with our printed products, Minuteman Press of Worcester offers the following services: Black and White Copy, Full Color Copy , Large Offset, Graphic Design, Typesetting, Bindery, Quick Printing, Mailing Services, Digital Services, and Internet Services. We offer the highest quality digital color copies at the most competitive rate. Also, our offset press can produce the greatest depth of color quality. Our mailing services are fast and efficient.

Minuteman Press of Worcester, MA is a member of The Worcester Area Chamber of Commerce, and has received many franchise awards for quality, performance and leadership. To get help on your next project or to place an order, visit our Customer Service Area. Visit our Products & Services area for a list of some of our products and services. For software downloads and answers to common printing questions, visit our Resources & Support area. To learn more about us, browse our Company Information section.

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Strategies for Successful Social Media Marketing

Strategies for Successful Social Media Marketing

Social media tends to be a double-edged sword for companies: if you do things right, you can find major success; do things wrong, and you might struggle. If you’re in small business marketing, chances are social media might feel a bit intimidating. You’re not alone.

Between the various platforms, tools and programs, there’s a lot to learn if you want to grow the business through social media marketing. However, there are still tried and true plans that can benefit your social networking. To get you started, check out these strategies for successful social media marketing.

1. Start with an audit.
If you’re just now diving in to social media, a great first step is to start with an audit. What do you have going on already? What platforms is the company on? How many followers do you have? And so on, and so forth. Take notes about how your social media accounts currently look. Even for companies who do have a social media presence, a general audit every now and then is an excellent way to reevaluate where the business is at and where it wants to go.

2. Write down goals.
Once you know where you’re at, you can clearly define where you want to go by setting goals for your social media. For example, maybe you want to double your current Twitter following by next quarter. Or, perhaps you want a specific number of leads to come in exclusively through social media links. Whatever your social media goals are, write them down so you can constantly refer back to them.

3. Develop an audience.
Just like any other marketing campaign, your social media needs a target audience in mind. Your audience influences everything. For instance, if you cater primarily to millennials, you might want to emphasize YouTube, Instagram and Snapchat. Or, for a broader audience, Facebook has a great presence. Evaluate who your audience is and then research which platforms they’re primarily on, and how you can create a presence.

4. Set a schedule.
Then, come up with a calendar for your posts across the different platforms. A content calendar helps you post the right content to the right channels at the right time. Put together a general timeline of when you want to schedule posts on which network. Many social media tools like Sprout Social or Buffer even let you schedule posts in advance. However, embrace flexibility, too. While having a schedule is important, arbitrary posts also show brand authenticity.

5. Build a team.
While you might be able to start your social media campaign with one person, chances are they’ll have a hard time maintaining solo. Social networking can be deceptively easy; it actually requires a significant amount of work. Whenever possible, be sure to build a team of experts to help you scale the company’s social media to where it should be. Bring in a writer, graphics and video designers, analytics person...anyone to join the team.

6. Mix up the content.
Finally, as you share content on your pages, remember to mix things up. People don’t want to follow your account just to be constantly bombarded by the same boring, salesy posts. Create a combination of elements, including your own original content alongside content curated from other sites. Hootsuite recommends starting with the 80-20 rule: use 80% of your content to inform, educate or entertain the audience, and 20% to promote your brand or products.

Social media marketing can be a daunting task to take on, but it doesn’t have to be. With a few simple strategies, your business can conquer social media and use it to grow your bottom line. Keep these tips in mind as you develop your social presence and expand the business.