High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Minuteman Press at 122 Green Street in Worcester, MA is a full service Print Center. Our Print Shop is conveniently located in Worcester and provides printing services for many surrounding locations, including Auburn, Shrewsbury, Northborough, Marlborough, and Millbury.

Minuteman Press of Worcester produces the highest quality products. Our top selling products include: Labels, Letterheads, Newsletters, Envelopes, Forms, Booklets, Brochures, Catalogues, Invitations, Posters, and Banners. Our Business Cards are of the highest quality and offer the quickest turnaround. Our Posters can be any size and we offer a full variety of stock to print on. Our Brochures are printed on high quality gloss paper and have vibrant color. Our full color Flyers are the perfect marketing tool.

Along with our printed products, Minuteman Press of Worcester offers the following services: Black and White Copy, Full Color Copy , Large Offset, Graphic Design, Typesetting, Bindery, Quick Printing, Mailing Services, Digital Services, and Internet Services. We offer the highest quality digital color copies at the most competitive rate. Also, our offset press can produce the greatest depth of color quality. Our mailing services are fast and efficient.

Minuteman Press of Worcester, MA is a member of The Worcester Area Chamber of Commerce, and has received many franchise awards for quality, performance and leadership. To get help on your next project or to place an order, visit our Customer Service Area. Visit our Products & Services area for a list of some of our products and services. For software downloads and answers to common printing questions, visit our Resources & Support area. To learn more about us, browse our Company Information section.

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5 Tips for Using YouTube to Market Your Business

5 Tips for Using YouTube to Market Your Business

When someone mentions social media marketing, the first things that pop into mind typically revolve around Facebook and Twitter. Occasionally Instagram or LinkedIn might be thrown in there, too. But one platform which often goes unnoticed—yet has incredible marketing power—is YouTube. 

According to Hootsuite, 1.9 billion logged-in users visit YouTube every month. YouTube is also the second most-visited website in existence, with people spending an average of eight minutes and 41 seconds each day on the platform. Needless to say, YouTube is a staple of the Internet. This means if your business wants to have a strong marketing strategy, it should include YouTube. Here are five tips for using YouTube to market your business.

1. Film quality videos.
This might go without saying, but we’re going to say it anyway: If you want YouTube success, then you should film quality videos. Fortunately, these videos don’t have to be expensive to appear professional, or gain viewers. A few things to keep in mind as you film include: (1) good lighting, so everything can be seen clearly; (2) clear sound using a microphone. (3) Keep your videos at about three to four minutes long, and (4) consider using basic editing software to remove mistakes or switch between shots.

2. Include calls to action. 
Before you even post the video, consider how you want viewers to respond to the post. What do you want this video to do for the business? If possible, include calls to action within the description as well as the video itself. Potential CTAs include contacting you for more information, subscribing to the channel, leaving feedback or sharing the video on other social networks. If the video is specific to a product or service, you could even share information about how viewers can buy. Be direct, intentional and clear with your CTAs, so viewers know exactly what their next step is.

3. Interact with viewers. 
Remember: YouTube is more than just a video platform. It’s a social networking site. Take time to network with your audience members. As people watch your videos, they will rate the quality and leave comments about positive or negative experiences. To keep the momentum going, monitor and respond to feedback as quickly as possible. Whether comments are good or bad, you can still gain a customer with how well you respond. If possible, personalize the response to each viewer; an automated reply can have worse consequences than no reply at all.

4. Reinforce your brand. 
YouTube offers the perfect opportunity to demonstrate your brand on a more personal note. Videos connect with audience members in ways that images and text cannot, so use your channel to reinforce the company’s personality. In addition to the videos themselves, your channel can showcase the brand through your logo, color palette and voice on the page. YouTube even allows users to customize their channel with colors, images, links, relevant information and more. Consider ways you can personalize your video content and YouTube channel to fit the brand you want.

5. Share the word.
Of course, one of the best parts of YouTube is its flexibility to share with other networks. Chances are not very many people will search for your business specifically when browsing YouTube. Instead, when you post a new video, use the content to send to other marketing media. Write a blog post, tweet a link to the video or post it on Facebook. You can even embed videos on your website, particularly tutorials or product demos to showcase the brand. Use whatever means necessary to share the word and get people connected to your channel.

YouTube might not be the first social media network that pops into your head, but it still deserves a place in your marketing strategy. Consider these tips as you incorporate YouTube into your marketing efforts, and see how your business can grow because of it.