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122 Green Street
Worcester, MA 01604
Phone: 508-757-5690
Fax: 508-795-1960
E-mail:

8:30AM - 3:30 PM M-F

122 Green Street
Worcester, MA 01604
Phone: 508-757-5690
Fax: 508-795-1960
E-mail:

8:30AM - 3:30 PM M-F

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High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Minuteman Press at 122 Green Street in Worcester, MA is a full service Print Center. Our Print Shop is conveniently located in Worcester and provides printing services for many surrounding locations, including Auburn, Shrewsbury, Northborough, Marlborough, and Millbury.

Minuteman Press of Worcester produces the highest quality products. Our top selling products include: Labels, Letterheads, Newsletters, Envelopes, Forms, Booklets, Brochures, Catalogues, Invitations, Posters, and Banners. Our Business Cards are of the highest quality and offer the quickest turnaround. Our Posters can be any size and we offer a full variety of stock to print on. Our Brochures are printed on high quality gloss paper and have vibrant color. Our full color Flyers are the perfect marketing tool.

Along with our printed products, Minuteman Press of Worcester offers the following services: Black and White Copy, Full Color Copy , Large Offset, Graphic Design, Typesetting, Bindery, Quick Printing, Mailing Services, Digital Services, and Internet Services. We offer the highest quality digital color copies at the most competitive rate. Also, our offset press can produce the greatest depth of color quality. Our mailing services are fast and efficient.

Minuteman Press of Worcester, MA is a member of The Worcester Area Chamber of Commerce, and has received many franchise awards for quality, performance and leadership. To get help on your next project or to place an order, visit our Customer Service Area. Visit our Products & Services area for a list of some of our products and services. For software downloads and answers to common printing questions, visit our Resources & Support area. To learn more about us, browse our Company Information section.

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November 11, 2013

Getting to the Bottom of the Slide: Find the Nudge to Make the Sale

Here’s a basic model for you: you want to transform potential customers into devoted ones.

So how do you do this? To explain the process we’d like you to picture a slide. Not a twisty, intense covered one, just a plain old regular slide with a ladder leading up to the top.

Your prospective customers are currently sitting at the flat top. And they aren’t budging. And they won’t (to purchase or act) unless something (your marketing) nudges them into action. Granted, gravity is on your side. They want to move. They’re naturally compelled to be interested in buying. But keep in mind that this desire already exists. That is not what you need to create. Your task is to align your offer with what (and gravity) pulls them to.

Now, back to that nudge. It can take multiple forms. Perhaps an email, website advertisement, a sign in your window, a billboard, or a past customer’s kind words. This will start the process and get them to that critical downward angle.

It’s at this angle that you will make or break this slide experience. Without enough momentum, they won’t make it to the bottom (the sale). Ensure that prospective customers (ones who’ve expressed an interest) are wooed. They desperately desire to be shown the features, benefits and prices of all that could suit their needs. Answer any questions, address any concerns and assure them that you’ll see that they are satisfied with your products and services.

Remember seeing that poor kid get caught halfway down a slide because they didn’t push off hard enough so they embarrassingly had to scooch down to the base and slink away? Don’t let that happen. Friction is present in every aspect of this interaction—trying to keep them from sliding down. Poor customer interactions, confusing interface on your website, long form payment processes or simply poor salesmanship are all ways to lose the momentum and ultimately the sale.