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122 Green Street
Worcester, MA 01604
Phone: 508-757-5690
Fax: 508-795-1960
E-mail:

8:30AM - 3:30 PM M-F

122 Green Street
Worcester, MA 01604
Phone: 508-757-5690
Fax: 508-795-1960
E-mail:

8:30AM - 3:30 PM M-F

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High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Minuteman Press at 122 Green Street in Worcester, MA is a full service Print Center. Our Print Shop is conveniently located in Worcester and provides printing services for many surrounding locations, including Auburn, Shrewsbury, Northborough, Marlborough, and Millbury.

Minuteman Press of Worcester produces the highest quality products. Our top selling products include: Labels, Letterheads, Newsletters, Envelopes, Forms, Booklets, Brochures, Catalogues, Invitations, Posters, and Banners. Our Business Cards are of the highest quality and offer the quickest turnaround. Our Posters can be any size and we offer a full variety of stock to print on. Our Brochures are printed on high quality gloss paper and have vibrant color. Our full color Flyers are the perfect marketing tool.

Along with our printed products, Minuteman Press of Worcester offers the following services: Black and White Copy, Full Color Copy , Large Offset, Graphic Design, Typesetting, Bindery, Quick Printing, Mailing Services, Digital Services, and Internet Services. We offer the highest quality digital color copies at the most competitive rate. Also, our offset press can produce the greatest depth of color quality. Our mailing services are fast and efficient.

Minuteman Press of Worcester, MA is a member of The Worcester Area Chamber of Commerce, and has received many franchise awards for quality, performance and leadership. To get help on your next project or to place an order, visit our Customer Service Area. Visit our Products & Services area for a list of some of our products and services. For software downloads and answers to common printing questions, visit our Resources & Support area. To learn more about us, browse our Company Information section.

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December 19, 2011

The Art of the Upsell

We can’t fault you for focusing on adding customers to grow your business. In fact, it speaks to the ambition that drove your business to the success you currently enjoy. But as the year wraps up and you’re running out of time to sign new customers, we’d like to redirect your focus to the people writing your paycheck each month—your current customers.

We’ve all heard over and over again that it costs more to add new customers than to keep existing ones. That makes upselling to your current customers critical to keeping your business in the black. Upselling keeps you relevant to customers even after you solve the problems they initially came to you with, and it makes your business relationship more profitable.

So rein in your marketing efforts toward the client you already have. Keep reading for four tips on increasing sales with upselling.

Be Inclusive
If you assume that your customers are aware of all of your products and services, you’re only hurting yourself. It’s not their job to assess what they need from your business’s suite of services. It’s yours. So don’t just market new services to leads. Include current customers in your mailing list when promoting a special. Alert clients to the new product you just rolled out. Never underestimate the potential for new business in an old client.

Happy and In It for the Long-Haul
Not losing current clients is too humble a goal. Not only do you need to keep them, you need to keep them happy. Offer customers training and support to help them get the most out of the products and services you sold them. The trust you’ll build by taking the time to educate them will prove invaluable when their looking for upgrades down the road.

Just Checking In
Make it a priority to stay on current customers’ radar, because so much of the upsell depends on your being attuned clients’ every wish or need. Keep in touch to stay in the know about the challenges they face, their changing target audience and their biggest worries as a business. Talk to customers regularly. The conversation should be a low-pressure, sales pitch-free discussion about their problems. Listen to them carefully then identify upselling opportunities consistent with their needs.

An Elephant Never Forgets (But Clients Do)
Remind customers of all your company offers to help their business grow. Write a personal letter to clients in whom you see potential for spending more on your services. Include a list of everything your business offers, with the products they’ve already purchased checked off. It’s a subtle way to show clients that you can fulfill more of their business needs, even ones they might have missed.

Share these ideas for increasing revenue through current clients with your sales and marketing team. Focus on the art of the upsell for a last-minute boost for your 2011 income.