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High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Minuteman Press at 122 Green Street in Worcester, MA is a full service Print Center. Our Print Shop is conveniently located in Worcester and provides printing services for many surrounding locations, including Auburn, Shrewsbury, Northborough, Marlborough, and Millbury.

Minuteman Press of Worcester produces the highest quality products. Our top selling products include: Labels, Letterheads, Newsletters, Envelopes, Forms, Booklets, Brochures, Catalogues, Invitations, Posters, and Banners. Our Business Cards are of the highest quality and offer the quickest turnaround. Our Posters can be any size and we offer a full variety of stock to print on. Our Brochures are printed on high quality gloss paper and have vibrant color. Our full color Flyers are the perfect marketing tool.

Along with our printed products, Minuteman Press of Worcester offers the following services: Black and White Copy, Full Color Copy , Large Offset, Graphic Design, Typesetting, Bindery, Quick Printing, Mailing Services, Digital Services, and Internet Services. We offer the highest quality digital color copies at the most competitive rate. Also, our offset press can produce the greatest depth of color quality. Our mailing services are fast and efficient.

Minuteman Press of Worcester, MA is a member of The Worcester Area Chamber of Commerce, and has received many franchise awards for quality, performance and leadership. To get help on your next project or to place an order, visit our Customer Service Area. Visit our Products & Services area for a list of some of our products and services. For software downloads and answers to common printing questions, visit our Resources & Support area. To learn more about us, browse our Company Information section.

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It’s Time to Measure Marketing Success

Half of 2011 is nearly in the books. What a perfect time to review your marketing plan. Measuring marketing success isn’t always an easy task, especially if you’re utilizing several tactics to reach potential customers.

What Goals Were Set?
Before launching any marketing campaign, it’s critical that you establish what you want to accomplish with each marketing tactic. The obvious and acceptable answer would be to increase sales, but maybe you want to increase awareness or get more qualified leads on your mailing list. Whatever the goal, make sure it’s easy to get measurable data for you and your staff. If you forgot to do this for the first half of the year, do it now. Here are some ways to evaluate the success of your marketing campaigns.

Direct Mail and E-mail Marketing
There are several ways to measure the return on your direct mail or e-mail marketing campaigns. The most important aspect is to have a clear and specific call to action consistent with your marketing goal. You can add promotional codes and unique phone numbers, or require people to show the direct mail piece in order to get the offer. Know that not all customers will take you up on the specific offer, but they may contact you as a direct result of the mailing. So you may want to compare sales from a similar time period when direct mail wasn’t in use.

Social Media
Measuring social media success can be a challenge; but if you know your goal you’re ahead of most of the competition. First, know the purpose of your Facebook, LinkedIn and Twitter pages. If you’re trying to increase the number of people following you, or using social media purely for customer service, then generate activity that reflects that goal. If you’re trying to increase sales, determine unique and personable ways to deliver special offers and contests that will get people to act. Be careful of being too salesy as that could annoy people and scare them away.

Outdoor
Marketing tools like signs, billboards and vehicle wraps may be more difficult to measure success because they’re often brand awareness tools. That doesn’t mean they’re not critical to your success. The key is to keep outdoor simple, because people are often passing by in a moving vehicle. Make sure you display your phone number or website address so people can follow up when it’s convenient for them. The good news is that most of these marketing tools are long-term investments.